Effectively selling jewellery online
March 2, 2010 by
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In a previous article featured in November 2009 we looked at finding your niche jewellery market and finding the right keywords for your web site. This month we are going to look at getting a domain name for your website that will help you in the search engine rankings.
Most people, when selecting a domain name for their website presence on the internet, will choose their business name. However this is not necessarily the best option, especially if you are selling in a competitive market.
Getting your jewellery website ranked by the with search engines
March 2, 2010 by
Filed under Articles
Once you have a website to start selling your handcrafted jewellery online, you will need to be ranked by search engines so that you show up in the results for your chosen keywords (see articles about choosing keywords and choosing domain names). This is much easier said than done. But there certain techniques that you can use to help you gain and advantage.
There are billions of websites online and each one is competing to be returned when relevant keywords are typed into the search box. The best way to get traffic is to select what is known as a long tail keyword and build your site around that concept. So if you specialise in “black beaded hair bands,” and you know people are searching for “black beaded hair bands” because you have done your research, then you should optimise your site for this phrase.
Organza Ribbon Drape Necklace
February 1, 2010 by
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Simplicity can sometimes produce the best jewellery results. This necklace looks equally good over a plain white tee shirt or over a chenille black sweater.
Creating a newsletter
February 1, 2010 by
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Newsletters are becoming more and more popular amongst small businesses as they represent an effective way to reach customers at very low costs. Traditionally it was only large organizations that could afford to target their customers with news of promotions or offers, but now even small start ups can keep in contact with their customers via email newsletters.
Why you need more than one website to effectively sell online
February 1, 2010 by
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Many people who sell online, get themselves a website, put up a few products and then sit back and wonder why they don’t receive any orders.
Unfortunately, obtaining a website and populating it with your products is the easy part - it’s the promotion of the website that will ultimately attract visitors. For this you will require very specific strategies, and this is where the creation of further websites (feeder-sites) come into their own. Your feeder sites don’t have to be full ecommerce sites, blog sites are ideal as long as you can keep the information updated fairly regularly.
Cuff Bracelets - The New Fashion Classic
February 1, 2010 by
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By Cherry Bruce
When you think of the term fashion classic, what are the items that come to mind? A crisp white button down shirt, great pair of jeans, a little black dress… a cuff bracelet? Over the past few seasons, we have seen cuff bracelets everywhere from the red carpet to the runway to the pages of every major fashion magazine. Now, they are have gone mainstream, and it looks like they are here to stay.
Hints and tips about wearing jewellery
February 1, 2010 by
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By Joan Booth
Topics Covered -
What Gemstone for My Colouring?
To Match or To Contrast?
What Length Chain?
What Style of Earring Will Suit Me?
How Much Jewellery Should I Wear?
What Gemstone for My Colouring?
The following tips are useful guidelines to steer you towards the most suitable gemstone colour palette.
How to Make Fused Glass Jewelry, Pendants and Earrings
How to Make Fused Glass Jewelry, Pendants and Earrings
By Denise M.
Up until a few years ago fused glass jewelry was a small niche in the jewelry world, well over the last few years fused glass jewelry has grown tremendously in popularity. You can’t miss these beautiful pieces of jewelry. If you have ever been to a craft fair you have probably seen fused glass jewelry. The most common pieces are pendants and earrings.
One of the striking characteristics of fused glass jewelry is the brilliant sparkling colors that change when the light hits the glass at different angles. The type of glass that causes this sparkle is called dichroic glass. These pendants and earrings are made by layering different pieces of glass on top of a base piece of glass.
2010 Fashion Jewelry Trends
2010 Fashion Jewelry Trends
By Denise Sanger
Budgets are tight these days, but that does not mean that you need to stop being fashion conscious. Jewelry is one of the best ways that you can stay current with today’s trends without having to spend all of the money that you have in your savings account. To really get the most bang for your buck it is important that you know what the top trends and styles are going to be so that you can choose quality pieces that will update your style.
Statement jewelry is actually one of the largest trends right now. Pieces like this may not be the most expensive pieces in your wardrobe, but they will pack a lot of punch for the amount of money that you have spent on them. You will want to choose pieces that are a bit more outrageous than your every day jewelry. Explore fun shapes, rich colors, and lots of sparkle. The key to making this type of look work for yourself is to keep your statement down to one piece per outfit. You do not want to have a large statement ring paired with a chunky armful of bangles, and some chandelier earrings. Instead, choose to simply work either a large statement ring or some dangly earrings.
Selling more jewellery and give away marketing techniques that yield results.
One of the best ways to get people to interested in your jewellery is to show them how the jewellery would look on different outfits or work with different colours. You need to demonstrate what kind of looks can be achieved. It is vital to convey to your potential customers how well your jewellery works with different types of clothing and how versatile and cost effective it can be as an accessory.
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