Getting your jewellery website ranked by the search engines

Once you have a website to start selling your handcrafted jewellery online, you will need to be ranked by search engines so that you show up in the results for your chosen keywords (see articles about choosing keywords and choosing domain names). This is much easier said than done. But there certain techniques that you can use to help you gain and advantage.

There are billions of websites online and each one is competing to be returned when relevant keywords are typed into the search box. The best way to get traffic is to select what is known as a long tail keyword and build your site around that concept. So if you specialise in “black beaded hair bands,” and you know people are searching for “black beaded hair bands” because you have done your research, then you should optimise your site for this phrase.

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Finding the right keywords for your website

When you take your jewellery making business online the keywords that you select for your website are vitally important to attract customers. Not so long ago this was pretty much of a guessing game for a business going online. 

A keyword is a word that your potential customer types into a search engine when they are conducting a search online. So if you are selling handcrafted jewellery you might select the word or phrase “jewellery” or “handcrafted jewellery” as the words that a customer may type into a search engine such as Google or yahoo.

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