Finding the right keywords for your website

When you take your jewellery making business online the keywords that you select for your website are vitally important to attract customers. Not so long ago this was pretty much of a guessing game for a business going online. 

A keyword is a word that your potential customer types into a search engine when they are conducting a search online. So if you are selling handcrafted jewellery you might select the word or phrase “jewellery” or “handcrafted jewellery” as the words that a customer may type into a search engine such as Google or yahoo.

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