An Easier Way to Sell Handmade Jewelry Online
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If you sell handmade jewelry online through a website, you already know how hard it can be to get traffic. The challenges of constantly marketing and promoting your site, while continuing to design jewelry to sell can be daunting. There’s not enough time in a day to get it all done.
Selling Your Jewelry Designs Needs a Little Bit of Thinking
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By Fran Smith 
One of the difficult aspects of every jewelry designer comes up against at some stage is marketing. You’ll know that it takes a lot of time to design your products as not really until you begin archiving them to sell them that you realize this is a completely different part of the business that needs lot of attention.
Creating a newsletter
Newsletters are becoming more and more popular amongst small businesses as they represent an effective way to reach customers at very low costs. Traditionally it was only large organizations that could afford to target their customers with news of promotions or offers, but now even small start ups can keep in contact with their customers via email newsletters.
Fear of taking action and the fear of failure
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I hang out in craft and jewellery making forums all the time, and the one thing I see time and time again is people who are too scared to take action and sell their crafts. They have a fear of failure, and therefore they would rather not take any action at all. This way they never get any where, but at least (they reason) they have saved themselves from the possibility of failure and humiliation.
What amazes me is the number of success stories I have seen on craft forums where people have summoned up the courage to approach a shop and the shop has placed an order. Often they are all too willing to stock something different and unique. The crafter then comes back onto the forum to share their success and everyone congratulates them. Common comments are, “aren’t you brave, I could never do that.” or “You’ve given me hope, maybe I will try and make some approaches next year.” NEXT YEAR? Why not now?
A simple rule you really need to master to sell more jewellery
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A simple rule you really need to master to sell more jewellery.
The 80 /20 principle
Do you know the 80/20 rule. This rule states that 80% of your success is down to 20 % of your actions. The key to lasting success is to identify the 20% of what you do that make a difference and do more of it.
It’s a common rule of thumb also that 80% of you sales come from 20% of your clients. One of the fastest ways to sell more of your jewellery is to identify those 20% and look after them.
The reason some people fail when selling handcrafted jewellery and what you can do to avoid becoming one of them
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Years ago I had a light bulb moment. I was going for a job interview on a magazine. The position was as a sales executive selling advertising space. I didn’t know at the time but I was going into one of the hardest professions in the world – selling blank space is not easy.
I hadn’t planned to go into sales and I didn’t consider myself to be the stereo-typical salesman type, but I needed a job that paid (it was the recession of the 80’s) and I knew that these jobs paid well.
Whilst at the interview, the man interviewing the 19 year old girl in front of him said, what do you do when you call someone up and try and sell them some space and they say no. I said, well I would just move onto the next client, and try my luck with them. After all I couldn’t do anything to make someone buy something. That is where I was wrong.
Letter template for introducing your jewellery to shop owners
Letter template for introducing your jewellery to shop owners.
One of the fundamental things that most people don’t realise when selling their jewellery to stores, is the fact that shops are not going to stock your jewellery as a favour to you. They have to be sold to and convinced that you jewellery will sell and make them profit.
Here are some ways which will greatly increase your chances of store owners stocking your jewellery.
Selling your jewellery in the run up to Christmas (Video)
The essential guide to selling your jewellery in the run up to Christmas
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