The reason some people fail when selling handcrafted jewellery and what you can do to avoid becoming one of them

Years ago I had a light bulb moment. I was going for a job interview on a magazine. The position was as a sales executive selling advertising space. I didn’t know at the time but I was going into one of the hardest professions in the world - selling blank space is not easy.

I hadn’t planned to go into sales and I didn’t consider myself to be the stereo-typical salesman type, but I needed a job that paid (it was the recession of the 80’s) and I knew that these jobs paid well.

Whilst at the interview, the man interviewing the 19 year old girl in front of him said, what do you do when you call someone up and try and sell them some space and they say no. I said, well I would just move onto the next client, and try my luck with them. After all I couldn’t do anything to make someone buy something. That is where I was wrong.

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