The Upsell - How to sell more jewellery in just one transaction

One of the best ways to increase your turnover and profits is to  maximise each sale’s full potential. By adding one small product to a customer’s purchase , you can significantly increase profits with very little effort. In some businesses this is called the upsell, others call it the add on.

The way to best demonstrate this is to think about shoe sales. Often when you buy a new pair of shoes the sales assistant may ask you if you require a certain polish or protective spray to keep the shoes in good condition. The customer is already committed to the purchase, and the extra couple of bucks or pounds for the “add on ” is usually negligible in the customer’s mind, and so  a great time to introduce the add on is at the point of sale.

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