Why you need more than one website to effectively sell online

Many people who sell online, get themselves a website, put up a few products and then sit back and wonder why they don’t receive any orders.

Unfortunately, obtaining a website and populating it with your products is the easy part – it’s the promotion of the website that will ultimately attract visitors. For this you will require very specific strategies, and this is where the creation of further websites (feeder-sites) come into their own. Your feeder sites don’t have to be full ecommerce sites, blog sites are ideal as long as you can keep the information updated fairly regularly.

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Cuff Bracelets – The New Fashion Classic

By Cherry Bruce

When you think of the term fashion classic, what are the items that come to mind? A crisp white button down shirt, great pair of jeans, a little black dress… a cuff bracelet? Over the past few seasons, we have seen cuff bracelets everywhere from the red carpet to the runway to the pages of every major fashion magazine. Now, they are have gone mainstream, and it looks like they are here to stay.

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Hints and tips about wearing jewellery

Article from an interview with Debra Williams of Phoenix Arizona

Debra Williams started making jewellery last year with some old beads that she had lying around. She made twenty pairs of earrings and gave them to a friend who went to a swap meet. They all sold for between $1 and $2 dollars a pair. The was no special display, yet Debra’s simple beaded earrings sold like hot cakes and led her to make more.

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Aqua Dragonfly Necklace

Delicate dragonfly metal beads are used with delicate aqua tones to create this necklace.

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Using colour

I recently came across this  fantastic article on using colour written by someone who has studied interior design. Its well worth a look on seeing how to best make use of colour in your designs

http://crystalvelvetweddings.blogspot.com/2010/01/working-with-colour-rules-of-colour.html

Jewelry making news

8-year-old Phoenix entrepreneur already knows to give back
ABC15.com (KNXV-TV)
“She loves to design and do art work, she’s actually making jewelry, scarves, bracelets and stuff,” said Daniel Hurley
To view full story see:
http://www.abc15.com/content/news/phoenixmetro/central/story/8-year-old-Phoenix-entrepreneur-already-knows-to/l5jj03_tYUuLsYfE_lAbOg.cspx

Eye-catching new course for aspiring jewellery designers

The University of Lincoln has unveiled an exciting new degree programme in design.
BA (Hons) Jewellery and Object begins in September in the University’s prestigious Lincoln School of Art and Design.
Students will study the creation of contemporary jewellery and artefacts, learning a variety of specialist design and related craft skills.
The three-year course will equip graduates for a wide range of careers, including as jewellery artists and designers, accessories designers and design managers, as well as roles in merchandising, conservation and design retailing.
The programme will be based in the University’s Faculty of Art, Architecture and Design, which is led by Dean Professor Norman Cherry, an internationally-recognised expert in the field of jewellery and object design.
A former Head of the Birmingham School of Jewellery, his work has been extensively exhibited internationally and many of his pieces are held in private and public collections throughout the world, including the British Museum and the Royal Museum of Scotland.
Professor Cherry, who has been closely involved in the development of the new course, said: “This is an exciting new programme for students aspiring to work in what is one of the most vibrant and dynamic art and design fields today. I’m very much looking forward to welcoming the first cohort of undergraduates to the Faculty in September.”
The BA (Hons) Jewellery and Object course will be headed by Senior Lecturer Neil Simpson, who brings to it a wealth of design expertise and experience.
Mr Simpson said: “Students will acquire a broad base of practical design skills, theoretical knowledge, and integrated technical skills enabling them to practise in the professional design world.”
For more information on the new programme BA (Hons) Jewellery and Object, visit http://www.lincoln.ac.uk/home/new_courses/index.htm

An all in one jewellery gift and card solution that beaders can take advantage of

A great way to sell extra jewellery is to package it as an “extra” product. Birthdays are a traditional gift giving time when jewellery is a popular gift item, so why not produce an all in one gift solution.

Here we have provided a quick video tutorial on how you can make and accessorize your jewellery on a handcrafted greetings card. The card is made from downloadable card toppers which can be printed onto craft card stock. During this card making demonstration we show you how to use a regular card board box, that you would normally throw away or recycle, to make a sentiment panel where you can attach a pair of handcrafted earrings.

Making use of card crafting is great way to expand you crafting skills and provide your customers with an instant gift and card solution. Perhaps the very best thing about being jewellery makers is that we can embellish our cards with beads and ribbon that we would normally use in our jewellery making projects. And, because jewellery makers have an eye for colour, you can pick out and co-ordinate the colours of your jewellery to match the colour of your greetings card. Just take a look at the video to see what I mean.

Red Heart and Bicone Necklace

Stunning red silver foil hearts are teamed together with classic translucent bicone beads to make this statement necklace.

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