Selling Your Jewelry Designs Needs a Little Bit of Thinking
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By Fran Smith 
One of the difficult aspects of every jewelry designer comes up against at some stage is marketing. You’ll know that it takes a lot of time to design your products as not really until you begin archiving them to sell them that you realize this is a completely different part of the business that needs lot of attention.
Ensuring Google likes your business website
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We have mentioned in previous articles the importance of building links and getting your website ranked by the search engines. In this article we’ll cover some essentials, do’s and don’ts for your site to ensure that Google and the other search engines will both index your site and not penalise any of the content.
Building links to your website
Once you have your own jewellery website you will need to develop a link building strategy. Search engines rank websites according their perceived popularity .One of the ways you can do this is write short articles on your chosen subject and submit them to article directories. Once an article has been submitted the article directory usually allows for a biography section or a resource box about the author and this is where you can get an “on topic“ link back to your website as this allow for you to include your own personal website link.
Effectively selling jewellery online
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In a previous article featured in November 2009 we looked at finding your niche jewellery market and finding the right keywords for your web site. This month we are going to look at getting a domain name for your website that will help you in the search engine rankings.
Most people, when selecting a domain name for their website presence on the internet, will choose their business name. However this is not necessarily the best option, especially if you are selling in a competitive market.
Getting your jewellery website ranked by the search engines
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Once you have a website to start selling your handcrafted jewellery online, you will need to be ranked by search engines so that you show up in the results for your chosen keywords (see articles about choosing keywords and choosing domain names). This is much easier said than done. But there certain techniques that you can use to help you gain and advantage.
There are billions of websites online and each one is competing to be returned when relevant keywords are typed into the search box. The best way to get traffic is to select what is known as a long tail keyword and build your site around that concept. So if you specialise in “black beaded hair bands,” and you know people are searching for “black beaded hair bands” because you have done your research, then you should optimise your site for this phrase.
Organza Ribbon Drape Necklace
Simplicity can sometimes produce the best jewellery results. This necklace looks equally good over a plain white tee shirt or over a chenille black sweater.
Creating a newsletter
Newsletters are becoming more and more popular amongst small businesses as they represent an effective way to reach customers at very low costs. Traditionally it was only large organizations that could afford to target their customers with news of promotions or offers, but now even small start ups can keep in contact with their customers via email newsletters.
Why you need more than one website to effectively sell online
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Many people who sell online, get themselves a website, put up a few products and then sit back and wonder why they don’t receive any orders.
Unfortunately, obtaining a website and populating it with your products is the easy part – it’s the promotion of the website that will ultimately attract visitors. For this you will require very specific strategies, and this is where the creation of further websites (feeder-sites) come into their own. Your feeder sites don’t have to be full ecommerce sites, blog sites are ideal as long as you can keep the information updated fairly regularly.
Cuff Bracelets – The New Fashion Classic
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By Cherry Bruce
When you think of the term fashion classic, what are the items that come to mind? A crisp white button down shirt, great pair of jeans, a little black dress… a cuff bracelet? Over the past few seasons, we have seen cuff bracelets everywhere from the red carpet to the runway to the pages of every major fashion magazine. Now, they are have gone mainstream, and it looks like they are here to stay.
Hints and tips about wearing jewellery
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By Joan Booth
Topics Covered –
What Gemstone for My Colouring?
To Match or To Contrast?
What Length Chain?
What Style of Earring Will Suit Me?
How Much Jewellery Should I Wear?
What Gemstone for My Colouring?
The following tips are useful guidelines to steer you towards the most suitable gemstone colour palette.
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