Letter template for introducing your jewellery to shop owners
Letter template for introducing your jewellery to shop owners.
One of the fundamental things that most people don’t realise when selling their jewellery to stores, is the fact that shops are not going to stock your jewellery as a favour to you. They have to be sold to and convinced that you jewellery will sell and make them profit.
Here are some ways which will greatly increase your chances of store owners stocking your jewellery.
What are focal beads and how should you use them?
Focal beads are beads which draw the attention of the eye and become the focal point for your piece of jewellery.
In most cases the bead is handmade and more often than not a lampwork bead which has special detailing that make the bead stand out from other regular beads .
Using focal beads is a great way to minimise costs in jewellery design whilst making the jewellery appear unique and different. And the use of focal beads in jewellery design also prevents jewellery designers from making classic design mistakes by overloading jewellery with competing beads which scream out for attention and detract from the overall look of the jewellery.
Focal beads can range in price from a few pence to a few pounds or dollars. Some Individual glass blowers make their living from creating really unique focal beads. These beads are also sometimes referred to as art beads, and they can in fact be works of art in themselves.
To source unique art or focal beads it is worth getting in touch with individual designers who often belong to glass blowing or beading guilds and having a look at their work.
Below is an example of using a focal bead.
Focal Bead Necklace
The red focal bead takes centre stage. Co-ordinating red beads are selected and crystal bicone beads in an olivine colour pick up on the accent colours of the main focal bead.
Try http://www.gbuk.org/pages/gallery/marion-sidebottom/ for a look at what is happening in the UK
Try http://www.aussiebeadmakers.com/ for a look at what is happening in Australia
http://www.isgb.org/ Here is the international association of glass bead makers based in the USA
The Free Sample which Isn’t So Free
This is a psychological ruse you can use at craft fairs and parties; it’s the psychological rule of reciprocation and here is how it can work to your advantage.
One key way to get instant jewellery sales
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The fear of loss or losing out on something is a very powerful psychological tool. It is so powerful that some business models (and in particular some jewellery selling models) are based upon it.
Think about home shopping channels and their “one time only price” or their “today’s special value price..” The top selling product at QVC is jewellery and they use these techniques to sell lots of it.
How to make a sliding knot necklace.
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You may have seen them on holiday, I know I have – waxed cord necklaces with a focal bead or pendant where you can adjust the length by tightening a sliding knot.
This is a great idea for making the most of the those extra special beads which you may have lying around that you felt were too special for a regular charm bracelet or a necklace where they might get “lost.”
How to increase your jewellery sales. Part one.
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The subtle use of tried and tested sales techniques can substantially increase the money you take from your handcrafted jewellery, so make sure you are well versed in some very simple techniques that will have an impact on your sales.
All about stringing
The oldest method of wearing beaded jewellery is to string the beads together. Many different types of thread can be used, but some of most common ones are silk thread, cotton thread, nylon, and nylon coated wire. Necklaces strung on coated wire based threads are stiffer and do not drape as well as those strung on silk or nylon, so you really need to think about your necklace or bracelet design before you choose your thread.
Memory Wire
Memory wire is a great way to create instant designs and showcase your beads.
Memory wire is a tempered stainless steel wire which holds its shape. It’s is bought in coils and usually comes in three different varieties; a necklace size, a bracelet size and a ring size.
Making your jewellery stand out from the crowd
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One of the most surprising comments I have heard recently was that the jewellery market place was overcrowded. Another comment was I heard was that there is too much cheap jewellery coming into the UK from China (and when I say UK here, please feel free to substitute in Spain, Ireland, USA, Canada or anywhere else you live, as it is the same the world over).
Let’s address both of these issues.
Firstly, yes, there are more people making and selling handcrafted jewellery than there were, five years ago. But the good news is that women are buying more jewellery accessories at present because they don’t feel that they can justify the spend on a whole new outfit, and research indicated that the sales of scarves, jewellery, makeup and hair colorants is on the increase.
How to use social networking sites to raise your jewellery making profile and increase sales
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Part One.
Any business these days whether it be a huge commercial concern or a small hobby home run business, needs a web presence. If you haven’t already got a web site, then look out because information on that will be coming soon.
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