Creating a newsletter

Newsletters are becoming more and more popular amongst small businesses as they represent an effective way to reach customers at very low costs. Traditionally it was only large organizations that could afford to target their customers with news of promotions or offers, but now even small start ups can keep in contact with their customers via email newsletters.

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Sending out an email is all very well, but how can you be ensure that your email is opened and read? Well, there are ways to increase the odds of you email being opened, but it does involve giving some thought to the creation of your email title and headline.

These days, we are often bombarded with junk email. There are many companies out there   that “harvest” email addresses and send out unsolicited information to those who are not interested in receiving it.  Of course you do not want to be seen as one of these organizations so it is really important that you get your customers’ permission before you start sending them information.

To do this you need to ensure that you get your customers to opt in to your newsletter by offering to update them with news of new product lines or special offers.  Once you have obtained permission, then the next step is to draft your email and give it an intriguing headline as the subject.

Your subject line is the most important part of your email, if you don’t come up with an intriguing headline that causes people to open your mail to read further, then the chances are your email will be deleted without being read. So your headpin needs to have impact.

An example of a traditional headline is “Newsletter from Allison’s Designs”

This really doesn’t convey any real valuable information or urgency to read, so it may be consigned to the deleted items file before it gets opened.

A better headline would be “Do you qualify for our 50% off deal?”

This headline has some intrigue and makes people wonder if they do indeed qualify for half price jewelry.

You need to include some teaser copy in the main body of the email and maintain interest.

Here is an example

“We’ve decided to hold and exclusive sale to promote our new jewellery line, and we are offering a 50% discount purchases from our new line when you buy from our traditional range.”

You’ve given a reason for your headline, your have explained it, and what is more, you have introduce your new line of jewelry.

It is very important to include images in your email. Most emails we receive on a daily basis are boring plain text. If you hit your customers with an attractive image of your new jewellery, then you will find your customers are more likely to pay attention to your message.

Have a go at creating a newsletter today, and make sure that your email newsletter contains a link to your website where your products or services are sold.

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