Making your jewellery stand out from the crowd

One of the most surprising comments I have heard recently was that the jewellery market place was overcrowded.  Another comment was I heard was that there is too much cheap jewellery coming into the UK from China (and when I say UK here, please feel free to substitute in Spain, Ireland, USA, Canada or anywhere else you live, as it is the same the world over).

Let’s address both of these issues.

Firstly, yes, there are more people making and selling handcrafted jewellery than there were, five years ago. But the good news is that women are buying more jewellery accessories at present because they don’t feel that they can justify the spend on a whole new outfit, and research indicated that the sales of scarves, jewellery, makeup and hair colorants is on the increase.

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Secondly, it is precisely because most of the jewellery around on display is mass produced, that your handcrafted, (or artisan jewellery as some call it) should stand out from the crowd.
Would you prefer jewellery from a high street chain store where the labour used in its manufacture is questionable and its intrinsic value is diminished because you can walk down the street and see anybody else wearing the same thing? Mass production devalues jewellery and its worth as an individual accessory.

Here are some tips to make your jewellery stand out from the crowd.

We’ve said it before and we will say it again. Box your jewellery and add and insert. (More to come on news about this at a later date.)

Always give out a business card. For extra personalization have your photograph included on your business card. This may seem strange and it is certainly perhaps not the way to go if you were some big corporate organization, but for a small business it demonstrates that there is a real person behind the jewellery who makes the jewellery with their own hands, and not some faceless person sweating away in a Far Eastern sweat shop. The moment you add your picture to your business card, you are putting your own unique stamp on it, there is a personality behind the jewellery and the value of your jewellery immediately increases in the mind of the purchaser. It instantly becomes unique, something of value and something to treasure.

On the back of your card, have a link to your web site or blog where the purchaser can go to find out more information about you and your jewellery. Here is where you need to develop bio or story of how you got started or what your influences are. And lastly you may want to consider a Facebook page or get started on twitter to let fans of your jewellery follow your latest developments (more on the use of social media at another time).

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