Selling more jewellery and give away marketing techniques that yield results.

One of the best ways to get people to interested in your jewellery is to show them how the jewellery would look on different outfits or work with different colours. You need to demonstrate what kind of looks can be achieved. It is vital to convey to your potential customers how well your jewellery works with different types of clothing and how versatile and cost effective it can be as an accessory.

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When you are selling through a craft fair or similar type of event, it would be useful to have a collection of colour swatches of different types of fabric so that you can demonstrate how well different type of colours in your jewellery work with various colour pallets. Have a collection of scarves that are wrapped around busts and pin your jewellery to the cloth to show how well the colour tones work. Sometimes it is very difficult for customers to visualize how well different pieces will work together so giving a visual demonstration in this way  really helps sell your work.  Another good idea is to have stand by colours of people’s favourites, such as black velvet and reds. Everyone has some black in their wardrobe for those special occasions , so show  how well your beaded jewellery will work against the  this colour backdrop. And as well as making sure that you have jewellery on display, making up beaded bookmarks to reach a wider audience for those who love attractive products, but don’t actually wear jewellery.

Now, there is also a way to reach a wider audience whilst doing some good and there is a subtle way to do this, where you can give to your  community, as well as gain valuable customers.

Make small items that are quick and easy to make, such as earrings. Box them up in attractive packaging and ensure that they look desirable and expensive. In the lids of the boxes create a label from your home computer and decorate with attractive edging scissors.
The label should convey a marketing message for your business. Such as:

Beautiful earrings to suit any occasion
Visit Carol’s Crafty e-Store
Have designer jewellery
Always at your fingertips

Make sure that you include your Telephone no and address details and web address details.

Now you can distribute the earring through charity shops, yards sales, craft fairs and school charitable events etc. In fact anywhere you can donate goods to a good cause. Many charities are always looking for prizes for galas or prize draws. This way you are reaching out to a wider audience and are giving something back to he community.

To add extra value. You can also include a coupon for a discount on a further purchases.

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