The secrets to offering a choice of jewellery
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Life was less complicated in years gone by. Once of the reasons for this was simplicity: and in particular the simplicity of choice. If you wanted washing powder, you went to your local corner shop and bought washing powder. You may have had one or two brands to choose from. Now if you want washing powder you have the choice of many brands, biological and non biological, liquid, powder, tablets, dissolvable sachets; the list goes on.
A simple rule you really need to master to sell more jewellery
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A simple rule you really need to master to sell more jewellery.
The 80 /20 principle
Do you know the 80/20 rule. This rule states that 80% of your success is down to 20 % of your actions. The key to lasting success is to identify the 20% of what you do that make a difference and do more of it.
It’s a common rule of thumb also that 80% of you sales come from 20% of your clients. One of the fastest ways to sell more of your jewellery is to identify those 20% and look after them.
How to increase your jewellery sales. Part one.
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The subtle use of tried and tested sales techniques can substantially increase the money you take from your handcrafted jewellery, so make sure you are well versed in some very simple techniques that will have an impact on your sales.
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