How to Sell Handcrafted Jewelry Online
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By Kristie Leong
Are you a jewelry maker looking for new markets for your handmade creations? You may have done the craft and jewelry show route and found that sales didn’t meet up to your expectations. All of the traveling and set-up involved in selling your jewelry at shows can become frustrating and tedious. Although you realize the better solution may be to sell your handcrafted jewelry online, you may not know where to start.
Effectively selling jewellery online
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In a previous article featured in November 2009 we looked at finding your niche jewellery market and finding the right keywords for your web site. This month we are going to look at getting a domain name for your website that will help you in the search engine rankings.
Most people, when selecting a domain name for their website presence on the internet, will choose their business name. However this is not necessarily the best option, especially if you are selling in a competitive market.
Selling your jewellery online – the first steps: The importance of Domain names
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Before you do anything else about getting your own website up and running, you will need to come up with a web site name or domain name as they are called.
The main focus of this article is to explain the domain name selection process and how important it is that you chose the right domain name for your website.
Fear of taking action and the fear of failure
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I hang out in craft and jewellery making forums all the time, and the one thing I see time and time again is people who are too scared to take action and sell their crafts. They have a fear of failure, and therefore they would rather not take any action at all. This way they never get any where, but at least (they reason) they have saved themselves from the possibility of failure and humiliation.
What amazes me is the number of success stories I have seen on craft forums where people have summoned up the courage to approach a shop and the shop has placed an order. Often they are all too willing to stock something different and unique. The crafter then comes back onto the forum to share their success and everyone congratulates them. Common comments are, “aren’t you brave, I could never do that.” or “You’ve given me hope, maybe I will try and make some approaches next year.” NEXT YEAR? Why not now?
A simple rule you really need to master to sell more jewellery
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A simple rule you really need to master to sell more jewellery.
The 80 /20 principle
Do you know the 80/20 rule. This rule states that 80% of your success is down to 20 % of your actions. The key to lasting success is to identify the 20% of what you do that make a difference and do more of it.
It’s a common rule of thumb also that 80% of you sales come from 20% of your clients. One of the fastest ways to sell more of your jewellery is to identify those 20% and look after them.
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